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“Don’t Guest Blog For Links”, Says Matt Cutts

As the owner of two blogs (this one and Briar Copywriting Blog), I usually get at least one email a day pitching guest blog ideas. Some are genuine and from writers that produce great content, but...

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How Long Should a Blog Post Be?

This is a question I’m asked a lot. Should it be short and sweet, or should it be a lengthy, complicated in depth look at a particular topic? On top of that, should it be conversational and friendly,...

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Guest Blogging for Businesses – How to Avoid the Most Common SEO Pitfalls

Writing guest blogs or paying an SEO company to post guest blogs on your behalf used to be a popular SEO tactic, but according to Matt Cutts, Google is increasingly inclined to view guest blogging as...

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8 Ways Your Blogging Improves Through Practice

As with everything, the more you blog the better you’ll get at it. No one can become a world-class blogger over night. It takes time to hone your craft and find the perfect recipe for your audience....

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The Length of Content Marketing – how long should your blogs be?

You know you need content. You know it must be genuine, interesting and relevant to your audience. You know it takes time to create. But do you know how long your blogs and articles should be? If you...

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8 Sources of Inspiration For Your Next Blog Post

One of the toughest things you’ll be faced with as a blogger is the need for a constant stream of ideas for blog posts. You audience are a demanding bunch and will want fresh, high quality information...

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How Do You Know What Your Blog Audience Wants?

As a blogger, it’s always nice to hear from people that read my stuff. Recently, I received an email from a reader of my other blog, which is part of my business site, Briar Copywriting. Basically,...

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Knowledge is Stifling Your Writing

This blog first appeared on Briar Copywriting‘s blog. I have never encouraged anyone to write about his or her own business. The quality of the marketing collateral you produce is key to your...

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The Quick Guide to Running a Corporate Blog

  Corporate blogs drive traffic to your site, raise your company’s profile and show you customers that you are a market leader. They are also a complete pain. Why? In two words: multiple contributors....

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SEO Secrets Every Blogger Should Know

  Is there really such as a thing as an SEO secret these days? Possibly not, but there are a few white hat practices that bloggers tend to overlook. Blogging is all about sharing your knowledge, but...

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